TikTok is introducing a new feature that permits them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This move comes as the service announced that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global release. This advancement comes amid a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A considerable share of this material is considered mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its service tagged as made with AI. Collectively, more than 100 million pieces of content are added to the platform each day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the amount of artificial media they watch by using the “manage topic” option in the app and picking “AI-generated content”. Further subjects that are already be adjusted under the tool cover politics, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies require content makers to label “realistic” artificially created content, and it forbids malicious fake videos of celebrities or emergencies. Any believable artificial content that is not labeled can be taken down under its community policies.
Additionally, the app will henceforth attach an AI-generated watermark to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to help prevent users from trying to evade the tagging system.
AI Literacy Programs
The platform is additionally introducing a $2 million educational fund for experts and institutions to create educational content about responsible artificial intelligence. This project will assist charitable organizations focused on teaching programming and robotics.
Moderation Strategy
The platform has justified its safety measures, during controversy over proposals to cut jobs for a large number of content moderators in the UK. It is planning to cut a significant number of roles in its trust and safety department in its British office, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by filtering out the most distressing content ahead of it is viewed by staff. TikTok reported a significant reduction in shocking and graphic content handled by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is making a difference work at speed.”
